About this Guide
This guide introduces you to key resources for doing business research -- and other research for that matter. For more detailed sources see the Business Research Guide.
Don't hesitate to contact Dan Bowell, University Librarian, or a Research Assistant at the ASK desk if you have questions about using resources in the guide or other research questions.
Here's Dan’s contact information: firstname.lastname@example.org or 765-998-5241.
And you can initiate communication any time with a librarian through Ask-A-Librarian.
When do I need information?
Credibility. Is this source trustworthy? What are the author’s credentials? Is he or she known or a respected authority on this topic? Is there evidence of quality control?
Accuracy. Is the informatio up to date, factual, detailed, exact, comprehensive? What is the intended audience and purpose? Does it reflect intentions of completeness and accuracy.
Reasonableness. Is the presentation fair, balanced, objective, reasoned? Can you find that the author has no conflict of interest? Is there an absence of fallacies or slanted tone.
Support: Does this information provide background sources or references? Is there contact information for the author? Are claims supported, documentated and corroborated?
Adapted from Virtual Salt. Robert Harris. http://www.virtualsalt.com/evalu8it.htm